OAREX, the provider of fast and flexible funding for digital media buyers and sellers, today announced the release of its H1 2023 Top Payor Awards. Top Payor Awards, announced bi-annually, recognize programmatic demand partners who consistently disburse on-time payments. After analyzing H1 2023 payment data, OAREX determined that 24 partners met the criteria for the […]

In one of the strongest indicators that recessionary concerns are impacting the ad economy, new data shows payments for media buys to digital media — historically the most liquid of all media buys — are growing increasingly late, and in many cases, underpaid.The data, part of OAREX Capital Markets' …

OAREX, the provider of fast and flexible funding for digital media companies, today announced the release of its H1 2023 Digital Media and Advertising Payments Report. The report, which reveals data and trends of payments across the digital media and advertising ecosystem, confirmed that the trend toward later payments continued in the first half of […]

Whenever a company goes bust in ad tech, the term sequential liability tends to get bandied about. The demise of MediaMath is no exception. It shows how sequential liability has become a necessary aspect for many companies in these challenging times. However, it also highlights the inherent unfairness in the ad tech industry, where the […]

The Q1 2023 OAREX Digital Media Revenue Report data shows a continued slowdown in digital media revenue – the slowest growth period in 5 years CLEVELAND, OHIO, UNITED STATES, July 13, 2023/EINPresswire.com/ — OAREX, the provider of fast and flexible funding for digital media businesses, today announced the release of its 2023 Q1 Digital Media […]

OAREX, the provider of fast and flexible funding for digital media businesses, today announced the release of its 2023 Q1 Digital Media Revenue Report, which reveals first-quarter revenues of publicly traded US-based digital media companies and overall performance against previous quarters. The Q1 report shows a continued drop in digital media revenue growth, resulting in […]

The industry was left reeling as news of MediaMath’s imminent bankruptcy sank in at the end of last week. PubMatic took immediate action, swiftly suspending bids from the struggling ad tech vendor mere hours after the bankruptcy announcement on Friday, June 30.  Publishers, who rely on PubMatic’s services, were promptly notified of the impending impact on […]

An uptick in delayed payments across the ad-tech ecosystem reflects a growing liquidity crisis.Adweek; Getty Images TV isn’t what it used to be. Join the Convergent TV Summit in LA this October 25 with media, technology and marketing leaders to prepare for new trends and make industry connections. While the advertising downturn of the last […]

OAREX, the provider of fast and flexible funding for digital media businesses, today announced its recognition by The Tech Tribune by being named to the 2023 Best Tech Startups in Cleveland list. This is the third time OAREX received this recognition.To be considered, companies must be independent, privately owned, and have received at least one […]

May 4, 2023 By Nick Carrabbia With federal interest rate hikes coming in hot and inflation top-of-mind, the digital advertising industry is on edge, trying to plan effectively for upcoming quarters. Pile on the continued economic uncertainty, layoffs, and tech takeovers; understandably, budgets are tightening while the pressure to perform intensifies. For marketers and advertisers […]

It’s hard to know how this bank mess will shake out for the ad industry. But there are clues of a correction that was a long time coming. What has transpired in the month after the collapse of Silicon Valley Bank has been a protracted reality check of sorts for entrepreneurs and CEOs in advertising.  The […]

AdPushup has received this award for H2 and H1 2022 consecutively WILLMINGTON, DELAWARE, UNITED STATES, March 31, 2023/EINPresswire.com/ — AdPushup recognised on the OAREX Top Programmatic Payors List H2 2022 AdPushup has received this award for H2 and H1 2022 consecutively AdPushup, a leading ad revenue optimisation platform by Zelto Inc (erstwhile AdPushup Inc) was […]

Ad-supported digital media companies recorded their slowest quarter in five years during the fourth quarter of 2022, but smaller companies outperformed so-called Big Ad Tech by a wide margin, according to an analysis of fourth-quarter advertising receipts processed by OAREX (Online Ad Revenue Exchange)."Digital media revenue growth experienced a …

OAREX, the provider of fast and flexible funding for digital media businesses, today announced the release of the 2022 Q4 Digital Media Revenue Report, which reveals fourth-quarter revenues of publicly traded US-based digital media companies and overall performance against previous quarters and years. The Q4 report shows a significant drop in digital media revenues compared […]

OAREX, the provider of fast and flexible funding for digital media buyers and sellers, today announced the release of their H2 2022 Top Payor Awards. Top Payor Awards, which are announced bi-annually, recognize programmatic demand partners who consistently disburse on-time payments. After analyzing their H2 2022 payment data, OAREX has determined that 15 partners met […]

The collapse of Silicon Valley Bank is impacting the broader digital advertising landscape.Adweek; Getty Images, Silicon Valley Bank Master evolving third-party data. Our guide with Datonics debunks misconceptions, offers insights for data selection and respects privacy. Download now. The collapse of two banks in a matter of days, Silicon Valley Bank and Signature Bank, have […]

Magnite and PubMatic are casting themselves above choppy economic waters for the ad market. PubMatic, Magnite, Getty Images Master evolving third-party data. Our guide with Datonics debunks misconceptions, offers insights for data selection and respects privacy. Download now. Amid choppy economic waters for the advertising industry, supply-side platforms have been particularly challenged of late, with […]

In another indicator of the impact that weakening economics has had on the ad industry, payments to the media have grown increasingly late over the past two years, according to new data released by online ad-revenue exchange OAREX.The data, which tracks digital media payments made both manually — directly …

When ENGINE Media Exchange (EMX) and its parent company, Big Village, filed for bankruptcy last week, it came as a shock to many in the digital ad industry. But it probably shouldn’t have. The now-defunct SSP had been dogged by rumors of nonpayments, delayed payments and mismanagement since early last year. And its CEO, Michael […]

OAREX, the provider of fast and flexible funding for digital media companies, today announced the release of its H2 2022 Digital Media and Advertising Payments Report. The report, which reveals data and trends in the digital ad payment space, showed that the trend toward later payments continued in the second half of 2022, with 43% […]