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We Signed A Petition That Reduces the Need for OAREX. Here’s Why
- March 27, 2020
- Posted by: Hanna Kassis
- Category: Industry News
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Today I signed a petition that reduces the need for a service like OAREX. The petition is asking Facebook and Google to extend more favorable payment terms to those who advertise on their platforms. This would alleviate many cash flow issues for digital media firms, reducing the need for a service like ours. Poor Payment
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What impact will Coronavirus have on digital media & advertising?
- March 17, 2020
- Posted by: Hanna Kassis
- Category: Digital Media, Industry News
With global quarantines due to coronavirus, lots of industries have stopped in their tracks. Layoffs are happening in the tourism and events space, and airline and cruise stocks are down significantly from the highs. We believe (unfortunately or fortunately, however you view it) that digital media & advertising will benefit from this because internet usage
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Digital Media Payment Study, Q4 2019 (Free Download)
- March 4, 2020
- Posted by: Hanna Kassis
- Category: Company News, Industry News
Today we released our quarterly digital media payment study, covering Q4 2019. In line with the greater industry-wide push for transparency, we began publicly disclosing our payment data in May, 2018. Since then, it has become the industry benchmark for payments, used as a go-to resource for publishers. Download the Q4 Payment Study here Q4,
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Ad Tech Bankruptcies, 2017-2019: WhitePaper
- February 19, 2020
- Posted by: Hanna Kassis
- Category: Ad Tech, Industry News
The digital media and online advertising ecosystem is in a state of flux. And we know that’s putting it mildly. The spate of ad tech bankruptcies from 2017 to 2019 seemed relentless, as well-established players like Defy Media, Videology, Sizmek, RockYou and IgnitionOne, all succumbed to declaring bankruptcy or same-day shutdowns. What the heck going
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OAREX Rated Excellent by TrustPilot (4.3/5 stars)
- February 13, 2020
- Posted by: Hanna Kassis
- Category: Company News
This week the OAREX Trustpilot rating jumped from 4.2 to 4.3 out of 5 stars, officially giving us the rating of Excellent. This has been a long and hard fought battle to provide an amazing service, in a fast and efficient way. But what led to this? Excellent Customer Service When I first started OAREX,
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Pay Terms: Why Net 60 is Really Net 75
- February 6, 2020
- Posted by: Hanna Kassis
- Category: CashFlow, Digital Media
In digital media, most companies do business on net pay terms, getting paid by customers in 30-120 days. And that’s not by choice. The biggest “customers” in digital media are companies like Google, Rubicon Project, Apple, and other multi-national, global brands like Xandr or AOL. And because they’re so big, they dictate their terms to
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$105,675 Paid to OAREX Referral Partners
- February 3, 2020
- Posted by: Hanna Kassis
- Category: Company News
Last month we crossed $105,675 in fees paid out to OAREX referral partners since Q4, 2017. Our referral partners come in all shapes and sizes, from publishers referring other publishers, to ad tech firms sending their publishers our way. They each get paid a nice residual income. But first, why do people send us deals?
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Media Finance: 2020 & Beyond
- January 28, 2020
- Posted by: Hanna Kassis
- Category: Company News, Digital Media, Industry News
Fintech firms are a new and emerging kind of finance company enabled by technology, unique to the 21st century. But finance has been around for a long time, as far back as 611 B.C., in the days of Nebuchadnezzar II, when the first loan for money took place. And over the last 2000+ years, as
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#1 Media Buying Tool: Use OAREX to Unlock Cash Flow
- January 22, 2020
- Posted by: Hanna Kassis
- Category: Ad Tech, Content Marketing, Digital Media
In the world of media buying, the same adage holds true: cash is king. Unfortunately for many media buyers, they have to front the capital for their campaigns. The reason why is that they get paid by their customer on net terms – 30, 60 or 90 days later. A lot of media buyers are
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Financing for Digital Media & The New Economy
- January 15, 2020
- Posted by: Hanna Kassis
- Category: Company News, Industry News
Prior to the financial collapse of 2008, obtaining capital was binary. You either qualified for it or you didn’t. Extension of credit came from places like banks, and that credit was based on the same factors a bank uses today: credit score, length of time in business, profitability and cash flow coverage. If you didn’t
