243% Jump in Number of Companies That Never Pay Late (Q4 2020 Pay Study)
This week released our 11th payment study since May, 2018. Like the other payment studies covering Q2 and Q3 of 2020, the theme continues: payments are getting better. The timing of payments are coming in earlier, the underpayment amounts are getting smaller, and the number of companies that have never…
OAREX Locks in $50M Bank Debt For Future Digital Payouts
CLEVELAND, OHIO – We’re pleased to announce that on December 14th, we closed a $50M line of credit with East West Bank, an FDIC insured institution. This new capital brings our total line of credit to $100M, with the other $50M secured from Arena Investors of New York in July,…
The Online Sellers Guide to eCommerce Funding
On Cyber Monday 2020, US consumers spent nearly $11B dollars, according to Adobe. It’s been estimated that with lockdowns in 2020, eCommerce sales exceeded 10-year forecasts! And the growth will simply continue. With the vaccine rollout underway, and subscription retail on the rise, analysts expect a 14% growth rate in…
eCommerce Funding for Marketplace Sellers
As the economy rebounds, eCommerce sales are expected to explode again. eMarketer is forecasting growth of another 14% in 2021, nearly $5 trillion! To put that into perspective, that’s about 1/4th of the total economic output by the United States. With the rise of the “new economy” in eCommerce –…
OTT and CTV Streaming Services: Boost Quality of Experience
Content consumption changed during the COVID-19 pandemic. Did you know that around 87% of U.S. consumers say they consumed more content during this time according to a recent Global Web Index report? Streaming TV viewing accounts for a considerable chunk of that content consumption. Even better, it looks like streaming…
An Urgent Call for Brand Safety Guidelines in 2021 and Beyond
The recent lockdowns have pushed various economic sectors to the edge. But online content consumption across major social and digital platforms are at an all-time high. Given that, it’s easy to assume that online advertisers are raking it in. Unfortunately, the pandemic seems to have had the opposite impact on…
5 Steps to Increase OTT Advertising Revenue
Until the late 90s, cable television was every American family’s obsession. Network television simply lacked the programs they wanted to see. You could only see good shows on pay television networks like HBO, MTV, Nickelodeon, and ESPN. Back then, many home viewers were so unsatisfied. Today, it’s simple to do…
Q4 CPMs Bottom Out, Bullish Trend Emerges
Internally we’ve seen CPMs carve out a bottom ahead of the year’s biggest week for ad spend. According to eMarketer, an estimated $39B will be spent between Thanksgiving and Cyber Monday. The frenzy from Black Friday and Small Business Saturday spills over into Sunday too, culminating in peak spend by…
Advanced TV Advertising in a Post-Cookie World
Online advertisers have relied on third-party cookies for over 30 years now. They use cookies to gain insights into their audience, to help them refine their targeting. This once irreplaceable technology is the lifeblood of internet marketing, and for good reason. But not for long, as the advanced TV advertising…
Late Digital Media Payments Fall to 2.5 Year Low (Free Report)
Late digital media payments have fallen to their lowest level in 2.5 years, since we began tracking the data in April, 2018. Each quarter, OAREX publishes its Digital Media Payments Study, which is a comprehensive report about the status of payments in the industry. Our report includes payment performance from…