TikTok Ads vs Facebook Ads: Which is Better?
In a bold and ironic move, TikTok is advertising up to $2,000 in advertising credit on Instagram, to gain market share during Facebook’s vulnerability amid the Facebook boycott. When looking for new traffic sources, it’s important to find the right channel. The right channel means you have the right audience…
Does Google Listen to Me for Ads? Users Ask
Recently, I was talking to someone about the boom in organic, whole-food dog food companies. That night, just a few hours later, I log into Instagram to be hit with an ad for subscription delivery dog food. The crazy part is, I don’t even have any dogs! And sure enough…
OAREX Fees Cut to 0.99%, Set-up Costs Waived
With the decline and volatility in CPMs since the COVID-19 fallout, we understand the need to become a gross profit hawk. And since our fees a part of a digital media firm’s gross profits, we are accommodating new and existing clients with lowered fees. In lock-step with the Federal Reserve…
Digital Media Payments: Getting Worse
Source: Digiday.com We’ve heard it over and over: digital media payments are getting later and later. But how much later? Why? As a digital media factoring firm, we provide liquidity to digital media companies by buying their invoices. OAREX looked at its digital media payment history, and found some very…
OAREX Joins Digiday’s Publisher Partner Coalition
Today we officially joined the Digiday Publisher Partner Coalition. The coalition, founded by our friends over at Duration Media, aims to help digital publishers who have businesses models that have been upended by the recent economic crisis. Here is how Digiday, also a publisher, describes it: At Digiday Media, part…
RTB Programmatic Pay Terms Extended
With the onset of Coronavirus, lots of digital media firms have had to shift the way they do business. But ad budgets, channels and creative aren’t the only thing affected by the crisis: RTB programmatic pay terms have been extended, and we anticipate more firms to announce new longer terms…
Study: 500% Increase in Early Digital Media Payments
Today we released our digital media payments study covering Q1, 2020. The quarterly payment study tracks payment performance across the digital media and advertising ecosystem, reporting which companies (“debtors”) pay late or early and by how many days. Other metrics we track include any offsets from debtors, how often those…
We Signed A Petition That Reduces the Need for OAREX. Here’s Why
Today I signed a petition that reduces the need for a service like OAREX. The petition is asking Facebook and Google to extend more favorable payment terms to those who advertise on their platforms. This would alleviate many cash flow issues for digital media firms, reducing the need for a…
What impact will Coronavirus have on digital media & advertising?
With global quarantines due to coronavirus, lots of industries have stopped in their tracks. Layoffs are happening in the tourism and events space, and airline and cruise stocks are down significantly from the highs. We believe (unfortunately or fortunately, however you view it) that digital media & advertising will benefit…
Digital Media Payment Study, Q4 2019 (Free Download)
Today we released our quarterly digital media payment study, covering Q4 2019. In line with the greater industry-wide push for transparency, we began publicly disclosing our payment data in May, 2018. Since then, it has become the industry benchmark for payments, used as a go-to resource for publishers. Download the…