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Ad Tech Bankruptcies, 2017-2019: WhitePaper
- February 19, 2020
- Posted by: Hanna Kassis
- Category: Ad Tech, Industry News
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The digital media and online advertising ecosystem is in a state of flux. And we know that’s putting it mildly. The spate of ad tech bankruptcies from 2017 to 2019 seemed relentless, as well-established players like Defy Media, Videology, Sizmek, RockYou and IgnitionOne, all succumbed to declaring bankruptcy or same-day shutdowns. What the heck going
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OAREX Rated Excellent by TrustPilot (4.3/5 stars)
- February 13, 2020
- Posted by: Hanna Kassis
- Category: Company News
This week the OAREX Trustpilot rating jumped from 4.2 to 4.3 out of 5 stars, officially giving us the rating of Excellent. This has been a long and hard fought battle to provide an amazing service, in a fast and efficient way. But what led to this? Excellent Customer Service When I first started OAREX,
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Pay Terms: Why Net 60 is Really Net 75
- February 6, 2020
- Posted by: Hanna Kassis
- Category: CashFlow, Digital Media
In digital media, most companies do business on net pay terms, getting paid by customers in 30-120 days. And that’s not by choice. The biggest “customers” in digital media are companies like Google, Rubicon Project, Apple, and other multi-national, global brands like Xandr or AOL. And because they’re so big, they dictate their terms to
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$105,675 Paid to OAREX Referral Partners
- February 3, 2020
- Posted by: Hanna Kassis
- Category: Company News
Last month we crossed $105,675 in fees paid out to OAREX referral partners since Q4, 2017. Our referral partners come in all shapes and sizes, from publishers referring other publishers, to ad tech firms sending their publishers our way. They each get paid a nice residual income. But first, why do people send us deals?
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Media Finance: 2020 & Beyond
- January 28, 2020
- Posted by: Hanna Kassis
- Category: Company News, Digital Media, Industry News
Fintech firms are a new and emerging kind of finance company enabled by technology, unique to the 21st century. But finance has been around for a long time, as far back as 611 B.C., in the days of Nebuchadnezzar II, when the first loan for money took place. And over the last 2000+ years, as
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#1 Media Buying Tool: Use OAREX to Unlock Cash Flow
- January 22, 2020
- Posted by: Hanna Kassis
- Category: Ad Tech, Content Marketing, Digital Media
In the world of media buying, the same adage holds true: cash is king. Unfortunately for many media buyers, they have to front the capital for their campaigns. The reason why is that they get paid by their customer on net terms – 30, 60 or 90 days later. A lot of media buyers are
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Financing for Digital Media & The New Economy
- January 15, 2020
- Posted by: Hanna Kassis
- Category: Company News, Industry News
Prior to the financial collapse of 2008, obtaining capital was binary. You either qualified for it or you didn’t. Extension of credit came from places like banks, and that credit was based on the same factors a bank uses today: credit score, length of time in business, profitability and cash flow coverage. If you didn’t
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The Rubicon Telaria Merger and What It Means for Ad Tech
- December 19, 2019
- Posted by: Hanna Kassis
- Category: Ad Tech, Industry News
Today Rubicon Project and Telaria announced they would merge into a single sell-side company, yet to be named. The plan is to take on walled giants of Facebook and Google, who account for the overwhelming majority of the digital ad spend globally. But is the Rubicon Telaria merger good or bad for ad tech? Ad
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Advertising Fraud: Are Brands OK With It?
- December 18, 2019
- Posted by: Hanna Kassis
- Category: Industry News
The norm in digital media is that you have to wait to get paid. 30-90 days, sometimes longer. That’s because digital media payments are often paid on net terms. Often times though, payment hits at a different time (i.e. 62 days instead of net 60). And just as often, there is a variance between the
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Get an OAREX Term Sheet in 10 Minutes or Less
- December 4, 2019
- Posted by: Hanna Kassis
- Category: Company News
CLEVELAND, OH – OAREX Capital Markets, a leader in digital media and advertising financing, has launched a new portal that enables them to send term sheets within minutes. Applicants fill out a quick application on go.oarex.com/ and upload the necessary docs for approval. OAREX can fund up to $5M in as little as 72 hours. Last week,
