The OAREX Blog

TikTok Ads vs Facebook Ads: Which is Better?

Industry News, Media Buying
In a bold and ironic move, TikTok is advertising up to $2,000 in advertising credit on Instagram, to gain market share during Facebook’s vulnerability amid the Facebook boycott. When looking for new traffic sources, it’s important to find the right channel. The right channel means you have the right audience…

Does Google Listen to Me for Ads? Users Ask

App Development, Industry News
does google listen to me
Recently, I was talking to someone about the boom in organic, whole-food dog food companies. That night, just a few hours later, I log into Instagram to be hit with an ad for subscription delivery dog food. The crazy part is, I don’t even have any dogs! And sure enough…

OAREX Fees Cut to 0.99%, Set-up Costs Waived

Announcements, Company News
With the decline and volatility in CPMs since the COVID-19 fallout, we understand the need to become a gross profit hawk. And since our fees a part of a digital media firm’s gross profits, we are accommodating new and existing clients with lowered fees. In lock-step with the Federal Reserve…

Digital Media Payments: Getting Worse

CashFlow, Industry News
Source: Digiday.com We’ve heard it over and over: digital media payments are getting later and later. But how much later? Why? As a digital media factoring firm, we provide liquidity to digital media companies by buying their invoices. OAREX looked at its digital media payment history, and found some very…

OAREX Joins Digiday’s Publisher Partner Coalition

Company News, Industry News
Today we officially joined the Digiday Publisher Partner Coalition. The coalition, founded by our friends over at Duration Media, aims to help digital publishers who have businesses models that have been upended by the recent economic crisis. Here is how Digiday, also a publisher, describes it: At Digiday Media, part…

RTB Programmatic Pay Terms Extended

With the onset of Coronavirus, lots of digital media firms have had to shift the way they do business. But ad budgets, channels and creative aren’t the only thing affected by the crisis: RTB programmatic pay terms have been extended, and we anticipate more firms to announce new longer terms…

Digital Media Payment Study, Q4 2019 (Free Download)

Company News, Industry News
Today we released our quarterly digital media payment study, covering Q4 2019. In line with the greater industry-wide push for transparency, we began publicly disclosing our payment data in May, 2018. Since then, it has become the industry benchmark for payments, used as a go-to resource for publishers. Download the…
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