The Online Advertising Revenue Exchange
OAREX, the Online Advertising Revenue Exchange, is a place for digital media entrepreneurs to exchange receivables for immediate liquidity. Many online advertising companies – like publishers, media buyers, ad exchanges and agencies – often wait to get paid. Once they open an account with us, OAREX will pay their digital media and advertising revenue, on-demand in real-time. In a sense, we have become a spot cash market for digital media firms. We have a platform where they can exchange invoices for immediate capital, while maintaining their equity and avoiding debt. We are backed by Arena Investors, LP of New York City with a $50M line of credit.
OAREX History
Incorporated in Lincoln Park, Chicago. OAREX Capital Markets, Inc. is registered on May 31st as a C-corp in Delaware, and headquartered in Chicago, IL. It begins to offer long-tail publishers cash, in exchange for a fixed amount of future online ad revenues generated by their websites.
Secured seed money from Dan Gilbert’s Bizdom accelerator. Bizdom, an accelerator funded by Dan Gilbert, made seed & debt investments totaling $125,000.
Begins to offer invoice financing to viral publishers. In early 2015, OAREX began to offer invoice factoring to viral publishers. OAREX grew in lock-step with the rise of the “arbitrage model” of traffic, between Facebook traffic and Google’s Adsense program.
Establishes first off balance sheet fund for private lenders. In May, OAREX secured an undisclosed amount of private lender capital from former Goldman Sachs executives, to source, purchase and service digital media invoices.
Secures $10M Line of Credit from Arena Investors. In August, OAREX secured $10M to deploy for the purchase of short-term, yet high credit quality, digital media invoices across the viral and digital media ecosystem.
Establishes itself as the credit authority of digital media. Having predicted the fall of a few large ad networks and SSPs, OAREX quickly positioned itself as a credit authority in digital media. In May, it began release quarterly payment reports disclosing debtors’ payment data, in its effort to join the transparency movement.
Secures $50M line of credit from Arena, positions itself as market leader. To date, OAREX is known as a firm with excellent customer service that funds digital media invoices for publishers, ad tech firms, DSPs/Agencies, and new age advertising technologies. Funding is currently available in the USA, Canada, the UK, Australia, the Netherlands, and Israel.
Financing during the pandemic. While some of OAREX’s clients struggled, many were able to take advantage of the volatility in CPMs from the economic fallout. OAREX was there when needed to provide them with the necessary liquidity to make the most of it. Having survived the economic collapse, OAREX is bigger, faster and better than ever as we proceed into the new, post-COVID economy.