If you are in digital media, then you are familiar with long pay terms, late payments and a general concern over demand partner payouts. Since the dawn of AdTech, getting paid, in a timely manner, has been an issue. Clients often ask us, who are the best partners we should monetize with? That question has too many variables and depends on their unique situation. However, identifying which programmatic partners are the best payors, that is binary. So, our team got to work figuring out which demand partners pay consistent with their terms. From 33Across to Xandr, these are the Top Payors in AdTech.
What are the Top Payor Awards
The OAREX Top Payor awards recognizes programmatic demand partners who consistently pay their supply partners on-time. Top Payors are announced on a bi-annual basis and must meet the following criteria:
- The payor must be a programmatic partner.
- OAREX must have processed at least 6 payments from the payor during the period being evaluated.
- All payments in the period must be within 3 days of the due date except one payment may be late (a mulligan), but by no more than a week.
Introducing the H1 2022 Top Payors
Below are the Top Payors during the first half-year period of 2022. We are proud to announce that these 16 programmatic demand partners are dependable and have a consistent track record of paying on-time.
We hope you find this information helpful when choosing a demand partner. If you would like to learn more about our data and credit insights, or how OAREX can help your business, please reach out to our team. To learn more about the H1 2022 Top Payors, download a copy of our free report here.