How To Structure Sponsored Content Campaigns

Author note: this is part 2 in a series about how to get started with sponsored content campaigns in order to drive sales, eyeballs and clicks to your website. For part 1, check out Getting Started With Sponsored Content. The best practices for structuring a sponsored content campaign on each network are slightly different; however,…

Getting Started With Sponsored Content

Native advertising is growing fast likely because it supplements a brand’s content marketing strategy. After all, no one wants to spend 40+ hours creating great content that nobody sees or cares to see, right? One of the less talked about but highly effective forms of native advertising is sponsored content aka recommended content. In this post,…

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