With Q4 right around the corner, it’s time to grow. As you know, most ad spend happens in Q4. Especially this year, with so many ad budgets put on hold in the spring. You see, when brands quit spending in Q2, they stock piled ad dollars. But ad budgets are…
In analyzing the data for our quarterly Digital Media Payments Study, we noticed that the emergency SBA loans had a very positive impact on payments. Historically we track early payments, late payments and by how many days early or late. One metric we focus intently on is the percentage of…
In a bold and ironic move, TikTok is advertising up to $2,000 in advertising credit on Instagram, to gain market share during Facebook’s vulnerability amid the Facebook boycott. When looking for new traffic sources, it’s important to find the right channel. The right channel means you have the right audience…
If you’ve noticed recently there has been a boom in organic dog food companies. And the clever advertising that they’re deploying. I was having a conversation with a friend about it one night. Just a few hours later, I logged into Instagram to be hit with an ad for subscription…
Source: Digiday We’ve heard it over and over: digital media payments are getting later and later. But how much later? Why? As a digital media factoring firm, we provide liquidity to digital media companies by buying their invoices. OAREX looked at its digital media payment history, and found some very…
Today we officially joined the Digiday Publisher Partner Coalition. The coalition, founded by our friends over at Duration Media, aims to help digital publishers who have businesses models that have been upended by the recent economic crisis. Here is how Digiday, also a publisher, describes it: At Digiday Media, part…
With the onset of Coronavirus, lots of digital media firms have had to shift the way they do business. But ad budgets, channels and creative aren’t the only thing affected by the crisis: RTB programmatic pay terms have been extended, and we anticipate more firms to announce new longer terms…
Today we released our digital media payments study covering Q1, 2020. The quarterly payment study tracks payment performance across the digital media and advertising ecosystem, reporting which companies (“debtors”) pay late or early and by how many days. Other metrics we track include any offsets from debtors, how often those…
Today I signed a petition that reduces the need for a service like OAREX. The petition is asking Facebook and Google to extend more favorable payment terms to those who advertise on their platforms. This would alleviate many cash flow issues for digital media firms, reducing the need for a…
With global quarantines due to coronavirus, lots of industries have stopped in their tracks. Layoffs are happening in the tourism and events space, and airline and cruise stocks are down significantly from the highs. We believe (unfortunately or fortunately, however you view it) that digital media & advertising will benefit…
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