An Urgent Call for Brand Safety Guidelines in 2021 and Beyond

Industry News
The recent lockdowns have pushed various economic sectors to the edge. But online content consumption across major social and digital platforms are at an all-time high. Given that, it’s easy to assume that online advertisers are raking it in. Unfortunately, the pandemic seems to have had the opposite impact on…

Q4 CPMs Bottom Out, Bullish Trend Emerges

bullish cpms
Internally we’ve seen CPMs carve out a bottom ahead of the year’s biggest week for ad spend. According to eMarketer, an estimated $39B will be spent between Thanksgiving and Cyber Monday. The frenzy from Black Friday and Small Business Saturday spills over into Sunday too, culminating in peak spend by…

Advanced TV Advertising in a Post-Cookie World

Industry News
Online advertisers have relied on third-party cookies for over 30 years now. They use cookies to gain insights into their audience, to help them refine their targeting. This once irreplaceable technology is the lifeblood of internet marketing, and for good reason. But not for long, as the advanced TV advertising…

Technology Financing in the 21st Century

technology financing
According to Moore’s Law, computer processing speed doubles every 18 months. That’s exponential growth. As of 2020, there are nearly 50 billion smart devices collecting, analyzing and sharing data. Most save data in the cloud, and the number of ads served across these devices is infinite. Despite the technological advances,…

Scale Your Digital Media This Q4

With Q4 right around the corner, it’s time to grow. As you know, most ad spend happens in Q4. Especially this year, with so many ad budgets put on hold in the spring. You see, when brands quit spending in Q2, they stock piled ad dollars. But ad budgets are…

TikTok Ads vs Facebook Ads: Which is Better?

tiktok ads vs facebook ads feature
In a bold and ironic move, TikTok is advertising up to $2,000 in advertising credit on Instagram, to gain market share during Facebook’s vulnerability amid the Facebook boycott. When looking for new traffic sources, it’s important to find the right channel. The right channel means you have the right audience…

Does Google Listen to Me for Ads? Users Ask

does google listen to me
If you’ve noticed recently there has been a boom in organic dog food companies. And the clever advertising that they’re deploying. I was having a conversation with a friend about it one night. Just a few hours later, I logged into Instagram to be hit with an ad for subscription…

Digital Media Payments: Getting Worse

Source: Digiday We’ve heard it over and over: digital media payments are getting later and later. But how much later? Why? As a digital media factoring firm, we provide liquidity to digital media companies by buying their invoices. OAREX looked at its digital media payment history, and found some very…
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