There is a big push for transparency in the digital advertising market. Media firms (mainly publishers and advertising intermediaries) are demanding more and more disclosure. We agree in the market need for it. So we’ve been piggy backing on that since May, by disclosing payment data. Ever 3 months we release a FREE digital media

Recent stories about the financial health of digital advertising companies have swept the industry. Recall the Defy Media bankruptcy and the blow-up of Videology. Defy Media lost their line of credit, and Videology was foreclosed on by their lenders. GroupM, as massive agency, just laid off 3,500 people. Interest Rates Are Rising In the general

Early this year, Facebook updated their branded content rules that limit the way a Facebook page owner can post content in exchange for money. This paid-promotion strategy was pivotal to the growth of companies like Render Media, Little Things and Diply. As a result of the change, Render Media and Little Things completely shut down,

Ad tech company Adform recently released a deep analysis after uncovering a new fraud scheme dubbed “HyphBot.” HyphBot has scammed advertisers and pubs every single day since its launch. Thousands of fake domains and millions of fake URLs were created by fraudsters through a file known as sortedUnixWords.txt. Adform researchers believe the bot has been

With digital advertising passing tv advertising sales for the first time ever in 2016, it really makes you think just how many ads digital viewers are consuming, and where exactly they are being placed on the web. A single ad can make it onto hundreds of thousands of websites, which typically leads to advertising platforms

Today the Interactive Advertising Bureau is finally launching their anti-domain spoofing initiative, ads.txt. The Authorized Digital Sellers list, known as ads.txt, is an inventory verification system that assure advertisers they are purchasing real inventory from the claimed publisher. This initiative has been launched in response to domain-spoofing, where fraudsters list inventory belonging to top-tier publishers,