Exploit ROAS With On-Demand Ad Revenue

Cash Flow, Media Buying
Exploit is one of those words that can have a bad rep. One definition is to use a person in an unfair and selfish way (i.e. “hackers exploit vulnerabilities”). But the word exploit has it’s origins the Old French verb esploit, meaning “to accomplish, achieve, fulfill”. Modern day English defines…

Fuel Ad Campaigns with Future Media Revenue Payouts

Cash Flow, Media Buying
Media buyers know better than anyone, hot ad campaigns are short lived. After you run optimization tests and find a winner, you’ll want as much money as possible to invest into that campaign. Eventually, profits will get squeezed, so the more money you put into it now, the more you’ll…

Kickstart Media Buys With Flexible IO Financing

Cash Flow, Media Buying
io financing
Many advertisers transact through a business document called an Insertion Order (IO). Insertion Orders are basically a promise to pay, once something has been delivered (i.e. an ad campaign). It’s no different than a candy bar manufacturer receiving a purchase order from Walmart: deliver the goods, and Walmart promises the…

Q4 CPMs Bottom Out, Bullish Trend Emerges

bullish cpms
Internally we’ve seen CPMs carve out a bottom ahead of the year’s biggest week for ad spend. According to eMarketer, an estimated $39B will be spent between Thanksgiving and Cyber Monday. The frenzy from Black Friday and Small Business Saturday spills over into Sunday too, culminating in peak spend by…

Scale Your Digital Media This Q4

With Q4 right around the corner, it’s time to grow. As you know, most ad spend happens in Q4. Especially this year, with so many ad budgets put on hold in the spring. You see, when brands quit spending in Q2, they stock piled ad dollars. But ad budgets are…

TikTok Ads vs Facebook Ads: Which is Better?

tiktok ads vs facebook ads feature
In a bold and ironic move, TikTok is advertising up to $2,000 in advertising credit on Instagram, to gain market share during Facebook’s vulnerability amid the Facebook boycott. When looking for new traffic sources, it’s important to find the right channel. The right channel means you have the right audience…

RTB Programmatic Pay Terms Extended

With the onset of Coronavirus, lots of digital media firms have had to shift the way they do business. But ad budgets, channels and creative aren’t the only thing affected by the crisis: RTB programmatic pay terms have been extended, and we anticipate more firms to announce new longer terms…
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