Q4 CPMs Bottom Out, Bullish Trend Emerges

bullish cpms
Internally we’ve seen CPMs carve out a bottom ahead of the year’s biggest week for ad spend. According to eMarketer, an estimated $39B will be spent between Thanksgiving and Cyber Monday. The frenzy from Black Friday and Small Business Saturday spills over into Sunday too, culminating in peak spend by…

RTB Programmatic Pay Terms Extended

With the onset of Coronavirus, lots of digital media firms have had to shift the way they do business. But ad budgets, channels and creative aren’t the only thing affected by the crisis: RTB programmatic pay terms have been extended, and we anticipate more firms to announce new longer terms…

Pay Terms: Why Net 60 is Really Net 75

CashFlow, Digital Media
pay terms
In digital media, most companies do business on net pay terms, getting paid by customers in 30-120 days. And that’s not by choice. The biggest “customers” in digital media are companies like Google, Rubicon Project, Apple, and other multi-national, global brands like Xandr or AOL. And because they’re so big,…

Media Finance: 2020 & Beyond

media finance
Fintech firms are a new and emerging kind of finance company enabled by technology, unique to the 21st century. But finance has been around for a long time, as far back as 611 B.C., in the days of Nebuchadnezzar II, when the first loan for money took place. And over…
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