Ad Tech Bankruptcies, 2017-2019: WhitePaper

Ad Tech, Industry News
The digital media and online advertising ecosystem is in a state of flux. And we know that’s putting it mildly. The spate of ad tech bankruptcies from 2017 to 2019 seemed relentless, as well-established players like Defy Media, Videology, Sizmek, RockYou and IgnitionOne, all succumbed to declaring bankruptcy or same-day…

The Rubicon Telaria Merger and What It Means for Ad Tech

rubicon telaria merger
Photo cred: https://martechseries.com/mts-insights/staff-writers/years-biggest-adtech-deal-rubicon-project-telaria-merge-as-ssp-and-connected-tv-company/ Today Rubicon Project and Telaria announced they would merge into a single sell-side company, yet to be named. The plan is to take on walled giants of Facebook and Google, who account for the overwhelming majority of the digital ad spend globally. But is the Rubicon Telaria…

Chrome’s Ad Block Update & How To Preserve Publisher Revenues

Last month, Google pushed an update to it’s Chrome browser that automatically blocks ad that are said to harm user experience. Ads that harm user experience are ads such as pop-ups, sound-on autoplay videos, and ads that stick to the viewable window regardless of scrolling. The standards used for blocking ads by Chrome have been…

Update: Tech Consortium Launched by AppNexus

Ad Tech

While the rest of the ad tech world awaits the announcement of AppNexus’ IPO release date, we decided to check back in on the New York-based firm. Originally, it was predicted AppNexus would go public by Q2 2017, but they have yet to be listed on public markets. They did however recently launch their open…

Digital Media Receivables Financing

Ad Tech

In 2016 for the first time ever, digital advertising — across desktop and mobile — exceeded television. This year alone digital advertising is expected to exceed traditional avenues by over $10 billion globally. It’s evident why: most of the world owns a smart phone or uses social media, and the internet will soon become ubiquitous…

Header Bidding: Understand it in 200 Seconds (or less)

Ad Tech

Header bidding. Every publisher has heard about it, brags about it or hates it. The one thing that every person will agree on is it’s complexity. As a pub, how many times have you heard “we bring full transparency to your tech stack”, “we offer the highest yielding header bidding solution”, or “we maximize every…

AppNexus Tech Consortium Launched With Facebook, Google In Crosshairs

Ad Tech

Last week, AppNexus, LiveRamp and MediaMath (Acxiom) launched a tech consortium to make programmatic advertising targeting people more widely available. The goal of the AppNexus tech consortium is to create a standard framework for demand side ad targeting, that will enable advertisers to access aggregate demographic data contributed by members of the consortium. Other initial members…

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