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Q4 2023 Digital Media Revenue Growth, Positive But Flat.
Following a prolonged period of successively worsening performance, revenue growth began showing signs of a rebound in Q3. While still far below historical performance, year-over-year (YoY) median revenue growth increased 5%. Coming off of two quarters with the worst performance on record, this was a sizable jump. Unfortunately, Q4 digital…
H2 2023 Top Payors Brought Certainty Amid Turbulence
While underpayments surged to a new all-time high the H2 2023 Top Payors brought some much needed certainty to the industry. The OAREX H2 2023 Digital Media & Advertising Payments Report highlighted a number of issues that publishers faced in the period. From historically high underpayments to payments trending towards…
Media & Advertising: Late Payments Ease, Underpayments Surge To A New All-Time High
The media and advertising landscape is ever-evolving and payment performance remains a critical indicator of industry health. In our previous report for H1 2023, debtor pay performance continued it’s downward trend and surpassed the awful performance seen during the COVID lockdowns. While H2 2023 showed a glimmer of improvement, other…
Did Q3 2023 Digital Media Revenue Growth Rebound? Not Quite.
Did Q3 2023 digital media revenue growth rebound? Not quite. Since beginning its downward trend in Q3 2022, digital media revenue growth has continued to worsen with each new quarter. After setting a record new low in Q1 2023, with growth worse than Covid-19 lockdown-era, the revenue growth decline plateaued.…
H1 2023 Top Payors Prevailed Despite More Defaults in AdTech
It was a rocky finish to the first half of this year, but the H1 2023 Top Payors prevailed despite more defaults in AdTech. Unfortunately, that wasn’t the case for all demand partners. Publishers across the programmatic supply chain are seeing sequential liability offsets relating to MediaMath’s recent bankruptcy on…
Worst 6 Months for Payments Since COVID
Today we are releasing our bi-annual payment study, which outlines why H1 2023 experienced the worst 6 months for payments since COVID. In our report, we cover payment trends in the digital media and advertising ecosystem. Unfortunately, like revenues and stock performance (see our most recent Digital Media Revenue Report),…
Q2 2020 Brought a Black Swan but Q1 2023 Digital Media Revenue Growth was Worse
In Q3 2022, digital media revenue growth slowed to its lowest levels since the black swan known as “Covid-19” sent economies into lockdown and global markets reeling. Then, in Q4, revenue growth slowed even further. Again marking a new worst for ex-Covid growth rates. Unfortunately, the trend in slowing growth…
Q4 2022 AdTech Revenue Growth, Worst Performance in 5 Years
In our last Digital Media Revenue Report for Q3, we saw the worst growth in the past 5 years (ex-Covid). The data was much worse than previous periods and seemed to confirm the AdTech slowdown was real, a sentiment that continues to concern advertisers across the industry. With recent credit…
Defaults Shake AdTech, H2 2022 Top Payors Provide Stability
First it was EMX (Big Village) filling for bankruptcy, with over $50 million in liabilities and leaving more than 5,000 creditors hoping to collect pennies on the dollar. Then, Silicon Valley Bank (SVB) experienced the largest bank run in history and became the second biggest bank failure, after Washington Mutual…
Demand Partners Paid Late More Often, Spiking to 65%
Today, we are releasing our H2 2022 Payment Study, which covers payment trends in the digital media and advertising ecosystem. Unfortunately, like everything else during H2 in AdTech, the data on debtor pay performance was ugly. One key area that caught our attention was the increased frequency of late payments…
AdTech Slowdown Confirmed As Growth Continues Shrinking In Q3
How is the AdTech slowdown confirmed as growth continues shrinking in Q3? In our last AdTech revenue report for Q2, the data was more optimistic. The broader digital media industry was outperforming “Big AdTech” and median growth rates were above pre-covid levels. Implying that “the slowdown” was not impacting the…
Outlook On Ad Spend Is Surprising
Recently, media outlets have painted a very grim outlook on global ad spend and the economic health of the advertising industry. Their narrative is hard to deny – layoffs sweeping across the industry and a looming recession. Still the IAB is projecting 2023 media ad spend to increase 5.9% YoY.…