The OAREX H2 2024 Digital Media & Advertising Payments Report reaffirmed that payment friction continues to be a challenge. Both late payments and underpayments remain at elevated levels. In fact, payments arrived even later and those delays have grown to an all time high. 15% of payments were more than 15 days late, while 25% of payments were more than 5 days late.

Meanwhile, macroeconomic pressures persist. Sticky inflation and geopolitical uncertainty continues to cloud the outlook, although the recent U.S.-China trade truce has offered a brief reprieve. In this environment, credit risk remains elevated, making disciplined financial management more critical than ever. We’re pleased to recognize the 30 programmatic partners named as OAREX Top Payors in H2 2024 for their reliability and consistency amidst continued market volatility.

Download Your Free H2 2024 Top Payors Report Here

What are the Top Payor Awards

The OAREX Top Payor awards recognizes programmatic demand partners who consistently pay their supply partners on-time. Top Payors are announced on a bi-annual basis and must meet the following criteria:

• The payor must be a programmatic partner.

• OAREX must have processed at least 6 payments from the payor during the period being evaluated.

• All payments in the period must be within 3 days of the due date except one payment may be late (a mulligan), but by no more than a week.

Introducing the H2 2024 Top Payors

Below are the H2 2024 Top Payors in AdTech. We are proud to announce that these 30 programmatic demand partners are dependable and have a consistent track record of paying on-time.

We hope you find this information helpful when choosing a demand partner as it is more important than ever to partner with trustworthy companies that prioritize exceptional performance. If you would like to learn more about our data and credit insights, or how OAREX can help your business, please reach out to our team. To learn more about the H2 2024 Top Payors, download a copy of our free report here.