The U.S. economy remains under pressure. Core inflation is holding at 3.1% and the Federal Reserve continues to take a cautious stance (Kiplinger). At the same time, Labor markets are weakening. Only 22,000 jobs were added in August and unemployment rose to 4.3%, the highest since 2021 (WSJ).
Meanwhile, payment performance in digital media and ad tech worsened during H1 2025. The OAREX H1 2025 Digital Media & Advertising Payments Report revealed 58% of payments were late. Of those, 32% arrived more than 5 days late and 18% were more than 15 days late—both record highs. While the number of payors who always paid on time fell to just 6 in total.
Amid this concerning backdrop, we are proud to recognize 17 programmatic partners as OAREX Top Payors for H1 2025, honoring their consistency and reliability in a volatile market.
Download Your Free H1 2025 Top Payors Report Here
What are the Top Payor Awards
The OAREX Top Payor awards recognizes programmatic demand partners who consistently pay their supply partners on-time. Top Payors are announced on a bi-annual basis and must meet the following criteria:
- The payor must be a programmatic partner.
- OAREX must have processed at least 6 payments from the payor during the period being evaluated.
- All payments in the period must be within 3 days of the due date except one payment may be late (a mulligan), but by no more than a week.
Introducing the H1 2025 Top Payors
Below are the H1 2025 Top Payors in AdTech. We are proud to announce that these 17 programmatic demand partners are dependable and have a consistent track record of paying on-time.
We hope you find this information helpful when choosing a demand partner as it is more important than ever to partner with trustworthy companies that prioritize exceptional performance. If you would like to learn more about our data and credit insights, or how OAREX can help your business, please reach out to our team. To learn more about the H1 2025 Top Payors, download a copy of our free report here.
