• Solutions
    • Digital Ad Financing
    • App Financing
    • OTT/CTV Financing
    • FAQ
  • About
  • Partners
  • Testimonials
  • Press
  • Blog
Join

The JP Morgan Domain Spoofing Wild Goose Chase

Posted on November 5, 2017

With digital advertising passing tv advertising sales for the first time ever in 2016, it really makes you think just how many ads digital viewers are consuming, and where exactly they are being placed on the web. A single ad can make it onto hundreds of thousands of websites, which typically leads to advertising platforms placing them on sites that companies would prefer the ads not appear on.

Perfect example: JPMorgan Chase and the infamous ad placement on the “Hillary 4 Prison” website. Seeing a Chase ad on a website like this naturally allows viewers to draw conclusions. This may read as Chase being a supporter of the website, something Chase was clearly not. Chase drastically decreased the number of sites that their ads would be placed on moving forward; from 400,000 down to a shocking 7,000. By carefully selecting the sites they want to advertise on, Chase figured they could reach their target audience in a much more tactful and efficient way. This proved to be true when they saw that ad viewability increased by 5%. The overall goal was to reduce fraud, which they did by an impressive 49%.

The actions Chase has taken in the last 8 months have stirred up much conversation in the ad tech and advertising industries. As one of the biggest players in the game, they are speaking up about legitimacy and transparency in the often dark and fraudulent digital advertising industry. Many other companies are planning to take actions of their own, reducing the overall amount of inventory being purchased. For many sites that rely on advertising revenues to operate, companies purchasing less inventory could be a huge cash flow / revenue problem. Despite actions taken by Chase, it’s still an uphill battle.

Chase still faces issues with domain spoofing, where poser sites act as if they are high-quality sites. Domain spoofing can also be called inventory spoofing, where fraudsters illicitly list inventory belonging to a top-tier publisher, syphoning ad dollars from publishers. Although the IAB’s ads.txt initiative could potentially solve these issues, it remains yet to be seen. The Authorized Digital Sellers List was just rolled out last week, and Chase isn’t interested in using ads.txt until its major ad publishers begin to use it as well. Here’s looking at you, eBay, WalMart, Yahoo…

As always, stay tuned.

Previous Post
IAB’s Authorized Digital Sellers List Launched
Next Post
How To Structure Sponsored Content Campaigns

Recent Posts

  • Here Are The 30 OAREX Top Payors From H2 2024 May 20, 2025
  • Poor Digital Media Payment Performance Continued in H2 2024 March 19, 2025
  • Q3 2024 Digital Media Revenue Growth Rebounded and Volatility Accelerated February 3, 2025
  • Q2 2024 Digital Media Revenue Growth Is Still Low, But Volatility Returns October 17, 2024
  • Here Are The 24 OAREX Top Payors For H1 2024 September 18, 2024

Categories

  • Ad Tech (30)
  • Ads We Love (1)
  • Announcements (5)
  • App Development (2)
  • Cash Flow (17)
  • Company News (23)
  • Content Marketing (3)
  • Digital Media (34)
  • eCommerce (3)
  • Industry News (59)
  • Infotech (1)
  • Media Buying (7)
  • Monetization (2)
  • Payment Studies (20)
  • Top Payors (6)

About OAREX

OAREX is an online revenue exchange enabling digital ad buyers and sellers of all types to access liquidity on-demand, with minimal requirements and zero commitments. Built with ❤︎ in Cleveland, Ohio.

  • Solutions
    • Digital Ad Financing
    • App Financing
    • OTT/CTV Financing
    • FAQ
  • About
  • Partners
  • Testimonials
  • Press
  • Blog
Join OAREX

Insights

  • Here Are The 30 OAREX Top Payors From H2 2024
  • Poor Digital Media Payment Performance Continued in H2 2024
  • Q3 2024 Digital Media Revenue Growth Rebounded and Volatility Accelerated
  • Q2 2024 Digital Media Revenue Growth Is Still Low, But Volatility Returns
  • Here Are The 24 OAREX Top Payors For H1 2024
  • Overall Performance Improved In H1 2024, Despite Later Payments
  • Q4 2023 Digital Media Revenue Growth, Positive But Flat.
  • H2 2023 Top Payors Brought Certainty Amid Turbulence
  • Media & Advertising: Late Payments Ease, Underpayments Surge To A New All-Time High
  • Did Q3 2023 Digital Media Revenue Growth Rebound? Not Quite.
Contact
+855 GO-OAREX
PO Box 6388 Cleveland, OH 44101
LinkedIn
Instagram
  • Privacy Policy
  • GDPR Disclaimer
  • Status

© 2013-2024, OAREX Capital Markets, Inc. All rights reserved. Terms and conditions apply. We do not perform credit checks but will perform a standard background and criminal check of available public records. Please read our privacy policy. All other products, services, and company names are trademarks, registered trademarks or service marks of their respective owners.

This website uses cookies to improve your experience. If you continue to use this site, you agree with it.