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H1 2023 Top Payors Prevailed Despite More Defaults in AdTech
It was a rocky finish to the first half of this year, but the H1 2023 Top Payors prevailed despite more defaults in AdTech. Unfortunately, that wasn’t the case for all demand partners. Publishers across the programmatic supply chain are seeing sequential liability offsets relating to MediaMath’s recent bankruptcy on…
Worst 6 Months for Payments Since COVID
Today we are releasing our bi-annual payment study, which outlines why H1 2023 experienced the worst 6 months for payments since COVID. In our report, we cover payment trends in the digital media and advertising ecosystem. Unfortunately, like revenues and stock performance (see our most recent Digital Media Revenue Report),…
Q2 2020 Brought a Black Swan but Q1 2023 Digital Media Revenue Growth was Worse
In Q3 2022, digital media revenue growth slowed to its lowest levels since the black swan known as “Covid-19” sent economies into lockdown and global markets reeling. Then, in Q4, revenue growth slowed even further. Again marking a new worst for ex-Covid growth rates. Unfortunately, the trend in slowing growth…
Q4 2022 AdTech Revenue Growth, Worst Performance in 5 Years
In our last Digital Media Revenue Report for Q3, we saw the worst growth in the past 5 years (ex-Covid). The data was much worse than previous periods and seemed to confirm the AdTech slowdown was real, a sentiment that continues to concern advertisers across the industry. With recent credit…
Defaults Shake AdTech, H2 2022 Top Payors Provide Stability
First it was EMX (Big Village) filling for bankruptcy, with over $50 million in liabilities and leaving more than 5,000 creditors hoping to collect pennies on the dollar. Then, Silicon Valley Bank (SVB) experienced the largest bank run in history and became the second biggest bank failure, after Washington Mutual…
Demand Partners Paid Late More Often, Spiking to 65%
Today, we are releasing our H2 2022 Payment Study, which covers payment trends in the digital media and advertising ecosystem. Unfortunately, like everything else during H2 in AdTech, the data on debtor pay performance was ugly. One key area that caught our attention was the increased frequency of late payments…
AdTech Slowdown Confirmed As Growth Continues Shrinking In Q3
How is the AdTech slowdown confirmed as growth continues shrinking in Q3? In our last AdTech revenue report for Q2, the data was more optimistic. The broader digital media industry was outperforming “Big AdTech” and median growth rates were above pre-covid levels. Implying that “the slowdown” was not impacting the…
Outlook On Ad Spend Is Surprising
Recently, media outlets have painted a very grim outlook on global ad spend and the economic health of the advertising industry. Their narrative is hard to deny – layoffs sweeping across the industry and a looming recession. Still the IAB is projecting 2023 media ad spend to increase 5.9% YoY.…
From 33Across to Xandr, these are the Top Payors in AdTech.
If you are in digital media, then you are familiar with long pay terms, late payments and a general concern over demand partner payouts. Since the dawn of AdTech, getting paid, in a timely manner, has been an issue. Clients often ask us, who are the best partners we should…
Growth Rates Slowing, But Digital Media Revenues Remain Strong
You have likely read some of the negative press about the advertising industry lately. Take your pick: growth rates slowing, ad spend recession, widespread media layoffs or how about the impending “crash” that is coming? We know Meta and Google are down, but how bad is it for the rest?…
Change in Trend Confirmed? Late Payments on the Rise in Digital Media
Since Q2 2020, digital media payments began improving and continued to do so with every subsequent pay study. That trend continued through our last report. However, although debtor pay performance still showed general improvements, we noticed one metric that was signaling a potential shift. Raising the question, are late payments…
Reducing the Wait for Digital Ad Payments, OAREX Processes More Than $1 Billion in Transactions
Last week, we announced the crossing of a major milestone. As of Q2 2022, OAREX has processed more than 18,000 transactions totaling over $1 billion dollars. The OAREX team would like to thank everyone who trusted us along the way. Reducing the wait for digital ad payments has been our…