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Partnership Inquiry Thank You

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Q4 2023 Digital Media Revenue Growth, Positive But Flat.

Ad Tech, Digital Media, Industry News
Following a prolonged period of successively worsening performance, revenue growth began showing signs of a rebound in Q3. While still far below historical performance, year-over-year (YoY) median revenue growth increased 5%. Coming off of two quarters with the worst performance on record, this was a sizable jump. Unfortunately, Q4 digital…

Outlook On Ad Spend Is Surprising

Recently, media outlets have painted a very grim outlook on global ad spend and the economic health of the advertising industry. Their narrative is hard to deny – layoffs sweeping across the industry and a looming recession. Still the IAB is projecting 2023 media ad spend to increase 5.9% YoY.…