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Payments in Digital Media Improve, But Is The Trend Changing?
Digital media payments began improving in Q2 of 2020. We speculated that the following factors, as a response to the COVID pandemic, were the primary contributors. The sudden influx of liquidity to help stabilize the economy. More cash = ability to pay invoices sooner = better pay performance.Demand partners who extended…
Net -30 Pay Terms: Real-Time Ad Revenue
For some people, time is money, but the two aren’t equal. Time is far more valuable than money, especially for media companies in Q4. The market is so hot right now, that the cost of waiting and missing opportunity is too high, and reinvesting in growth is imperative. But waiting…
M&A Activity In Ad Tech Skyrocketing (Free Download)
M&A activity in ad tech and digital marketing is skyrocketing. Earlier this year, we heard of some big acquisitions like Vista Equity buying TripleLift, and WebMD’s acquisition of PulsePoint. This led us to dig in a little deeper on the broader M&A activity in the economy, and the numbers are…
Funding Your Online Advertising Business 101
Funding your online advertising business can be tricky, mainly because of delayed payment terms. Most ad businesses earn money from display ads, but don’t get paid for months. When you have to wait to get paid, it creates a bigger capital need. The longer you wait, the more money you…
$200,000+ Paid to OAREX Partners
OAREX Partners earn a residual income for life. This month, OAREX surpassed the $200,000 mark in total commissions paid to partners. Since late 2017, we’ve signed 40+ partners across digital media. OAREX partners get paid a percentage of our total fees, for life. They mostly include adops specialists, ad exchanges,…
Exploit ROAS With On-Demand Ad Revenue
Exploit is one of those words that can have a bad rep. One definition is to use a person in an unfair and selfish way (i.e. “hackers exploit vulnerabilities”). But the word exploit has it’s origins the Old French verb esploit, meaning “to accomplish, achieve, fulfill”. Modern day English defines…
Fuel Ad Campaigns with Future Media Revenue Payouts
Media buyers know better than anyone, hot ad campaigns are short lived. After you run optimization tests and find a winner, you’ll want as much money as possible to invest into that campaign. Eventually, profits will get squeezed, so the more money you put into it now, the more you’ll…
Partner With OAREX to Avoid Parting Ways with Your Own Money (O.P.M.)
Media buying and selling has become a 21st century “trade”. Much like a traditional tradesman, digital media operatives must have subject-matter knowledge and the requisite skill set to get the job done. In other words, they have all the secrets of success much like a plumber or electrician does. They…
Kickstart Media Buys With Flexible IO Financing
Many advertisers transact through a business document called an Insertion Order (IO). Insertion Orders are basically a promise to pay, once something has been delivered (i.e. an ad campaign). It’s no different than a candy bar manufacturer receiving a purchase order from Walmart: deliver the goods, and Walmart promises the…
Web 3.0, Basic Attention Token, and the Future of Digital Advertising
There’s a new ad network on the internet which could change the face of digital advertising. Brave Ads, a Web 3.0 ad network, is pursuing the ambitious idea of connecting advertisers and publishers directly. If that sounds familiar, it should. Efficiently connecting advertisers and publishers is the timeless problem in…
Accelerate Future Revenue Events: Which One Is For You?
As a digital business, there are a few ways you can raise capital. The traditional route is to raise VC money. If your business is well established, you could raise bank debt. Other options include business credit cards, private investors, and government grants. OAREX offers a unique solution for digital…
“Capital-as-a-Service” for Digital Media & Advertising
In the digital economy, liquidity is everything. Especially when the revenue driver is capital intensive – like investing in ads or inventory. The more money you plug into your revenue machine, the more money you make. But the process to obtain capital can be daunting: paperwork, time delays, late-stage rejections,…