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Demand Partners Paid Late More Often, Spiking to 65%
Today, we are releasing our H2 2022 Payment Study, which covers payment trends in the digital media and advertising ecosystem. Unfortunately, like everything else during H2 in AdTech, the data on debtor pay performance was ugly. One key area that caught our attention was the increased frequency of late payments…
AdTech Slowdown Confirmed As Growth Continues Shrinking In Q3
How is the AdTech slowdown confirmed as growth continues shrinking in Q3? In our last AdTech revenue report for Q2, the data was more optimistic. The broader digital media industry was outperforming “Big AdTech” and median growth rates were above pre-covid levels. Implying that “the slowdown” was not impacting the…
Outlook On Ad Spend Is Surprising
Recently, media outlets have painted a very grim outlook on global ad spend and the economic health of the advertising industry. Their narrative is hard to deny – layoffs sweeping across the industry and a looming recession. Still the IAB is projecting 2023 media ad spend to increase 5.9% YoY.…
From 33Across to Xandr, these are the Top Payors in AdTech.
If you are in digital media, then you are familiar with long pay terms, late payments and a general concern over demand partner payouts. Since the dawn of AdTech, getting paid, in a timely manner, has been an issue. Clients often ask us, who are the best partners we should…
Growth Rates Slowing, But Digital Media Revenues Remain Strong
You have likely read some of the negative press about the advertising industry lately. Take your pick: growth rates slowing, ad spend recession, widespread media layoffs or how about the impending “crash” that is coming? We know Meta and Google are down, but how bad is it for the rest?…
Change in Trend Confirmed? Late Payments on the Rise in Digital Media
Since Q2 2020, digital media payments began improving and continued to do so with every subsequent pay study. That trend continued through our last report. However, although debtor pay performance still showed general improvements, we noticed one metric that was signaling a potential shift. Raising the question, are late payments…
Reducing the Wait for Digital Ad Payments, OAREX Processes More Than $1 Billion in Transactions
Last week, we announced the crossing of a major milestone. As of Q2 2022, OAREX has processed more than 18,000 transactions totaling over $1 billion dollars. The OAREX team would like to thank everyone who trusted us along the way. Reducing the wait for digital ad payments has been our…
Payments in Digital Media Improve, But Is The Trend Changing?
Digital media payments began improving in Q2 of 2020. We speculated that the following factors, as a response to the COVID pandemic, were the primary contributors. The sudden influx of liquidity to help stabilize the economy. More cash = ability to pay invoices sooner = better pay performance.Demand partners who extended…
Net -30 Pay Terms: Real-Time Ad Revenue
For some people, time is money, but the two aren’t equal. Time is far more valuable than money, especially for media companies in Q4. The market is so hot right now, that the cost of waiting and missing opportunity is too high, and reinvesting in growth is imperative. But waiting…
M&A Activity In Ad Tech Skyrocketing (Free Download)
M&A activity in ad tech and digital marketing is skyrocketing. Earlier this year, we heard of some big acquisitions like Vista Equity buying TripleLift, and WebMD’s acquisition of PulsePoint. This led us to dig in a little deeper on the broader M&A activity in the economy, and the numbers are…
Funding Your Online Advertising Business 101
Funding your online advertising business can be tricky, mainly because of delayed payment terms. Most ad businesses earn money from display ads, but don’t get paid for months. When you have to wait to get paid, it creates a bigger capital need. The longer you wait, the more money you…
$200,000+ Paid to OAREX Partners
OAREX Partners earn a residual income for life. This month, OAREX surpassed the $200,000 mark in total commissions paid to partners. Since late 2017, we’ve signed 40+ partners across digital media. OAREX partners get paid a percentage of our total fees, for life. They mostly include adops specialists, ad exchanges,…