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H2 2023 Top Payors Brought Certainty Amid Turbulence

Posted on April 15, 2024

While underpayments surged to a new all-time high the H2 2023 Top Payors brought some much needed certainty to the industry. The OAREX H2 2023 Digital Media & Advertising Payments Report highlighted a number of issues that publishers faced in the period. From historically high underpayments to payments trending towards two weeks late it was hard to point to a positive trend at year end.

Additionally, higher than expected inflation data this year has further weakened the case for the Federal Reserve to start cutting interest rates with some data pointing to even further increases. With this in mind it is fair to say that macro conditions may not be changing any time soon and could potentially get even more challenging to navigate. We believe that strong credit management and revenue diversification will continue to be the cornerstones of successful businesses for the foreseeable future.

Despite these strong headwinds and negative outlooks a number of partners excelled and we are pleased to present the 20 companies who received OAREX’s H2 2023 Top Payor award. 

Download Your Free H2 2023 Top Payors Report Here

H2 2023 Top Payors

What are the Top Payor Awards

The OAREX Top Payor awards recognizes programmatic demand partners who consistently pay their supply partners on-time. Top Payors are announced on a bi-annual basis and must meet the following criteria:

  • The payor must be a programmatic partner.
  • OAREX must have processed at least 6 payments from the payor during the period being evaluated.
  • All payments in the period must be within 3 days of the due date except one payment may be late (a mulligan), but by no more than a week.

Introducing the H2 2023 Top Payors

Below are the H2 2023 Top Payors in AdTech. We are proud to announce that these 20 programmatic demand partners are dependable and have a consistent track record of paying on-time.

33Across
Adagio*
Amazon*
ClickBank*
Epsilon*
Google*
Media.net*
Nativo*
OB Media*

Onetag Limited
OpenX*
PubMatic*
Pulsepoint*
Sedo.com*
Sonobi*

Sovrn
System1
Tapjoy
TripleLift*
Zelto*

* These recipients are repeat Top Payors from the prior half year period. 

We hope you find this information helpful when choosing a demand partner as it is more important than ever to partner with trustworthy companies that prioritize exceptional performance. If you would like to learn more about our data and credit insights, or how OAREX can help your business, please reach out to our team. To learn more about the H2 2023 Top Payors, download a copy of our free report here.

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Media & Advertising: Late Payments Ease, Underpayments Surge To A New All-Time High
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Q4 2023 Digital Media Revenue Growth, Positive But Flat.

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Insights

  • Here Are The 30 OAREX Top Payors From H2 2024
  • Poor Digital Media Payment Performance Continued in H2 2024
  • Q3 2024 Digital Media Revenue Growth Rebounded and Volatility Accelerated
  • Q2 2024 Digital Media Revenue Growth Is Still Low, But Volatility Returns
  • Here Are The 24 OAREX Top Payors For H1 2024
  • Overall Performance Improved In H1 2024, Despite Later Payments
  • Q4 2023 Digital Media Revenue Growth, Positive But Flat.
  • H2 2023 Top Payors Brought Certainty Amid Turbulence
  • Media & Advertising: Late Payments Ease, Underpayments Surge To A New All-Time High
  • Did Q3 2023 Digital Media Revenue Growth Rebound? Not Quite.
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