The OAREX H1 2024 Digital Media & Advertising Payments Report revealed that elevated levels remain constant across all metrics but it was the first report in years to suggest payment trends could be reversing. Nevertheless, the plateau we have observed in late payments is still only 6% from their all time high and underpayments only reverted back to their previous record high. Hardly worth a celebration but, after years of worsening data, we’ll take what we can get.
US macro economic data is resilient and inflation remains sticky, which makes the Federal Reserves mandate challenging. All eyes will be on Jerome Powell this Wednesday, as markets have priced in rate cut expectations ranging from 0.25% – 0.5%. While a cut may provide some relief to credit markets, credit risk will remain elevated. We believe that strong credit management and revenue diversification will continue to be the cornerstones of successful businesses for the foreseeable future. Therefore, we are pleased to highlight the 24 programmatic demand partners who received OAREX’s H1 2024 Top Payor award.
Download Your Free H1 2024 Top Payors Report Here
What are the Top Payor Awards
The OAREX Top Payor awards recognizes programmatic demand partners who consistently pay their supply partners on-time. Top Payors are announced on a bi-annual basis and must meet the following criteria:
- The payor must be a programmatic partner.
- OAREX must have processed at least 6 payments from the payor during the period being evaluated.
- All payments in the period must be within 3 days of the due date except one payment may be late (a mulligan), but by no more than a week.
Introducing the H1 2024 Top Payors
Below are the H1 2024 Top Payors in AdTech. We are proud to announce that these 24 programmatic demand partners are dependable and have a consistent track record of paying on-time.
We hope you find this information helpful when choosing a demand partner as it is more important than ever to partner with trustworthy companies that prioritize exceptional performance. If you would like to learn more about our data and credit insights, or how OAREX can help your business, please reach out to our team. To learn more about the H1 2024 Top Payors, download a copy of our free report here.
