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From 33Across to Xandr, these are the Top Payors in AdTech.

Posted on November 17, 2022

If you are in digital media, then you are familiar with long pay terms, late payments and a general concern over demand partner payouts. Since the dawn of AdTech, getting paid, in a timely manner, has been an issue. Clients often ask us, who are the best partners we should monetize with? That question has too many variables and depends on their unique situation. However, identifying which programmatic partners are the best payors, that is binary. So, our team got to work figuring out which demand partners pay consistent with their terms. From 33Across to Xandr, these are the Top Payors in AdTech.

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Top Payors - H1 2022

What are the Top Payor Awards

The OAREX Top Payor awards recognizes programmatic demand partners who consistently pay their supply partners on-time. Top Payors are announced on a bi-annual basis and must meet the following criteria:

  • The payor must be a programmatic partner.
  • OAREX must have processed at least 6 payments from the payor during the period being evaluated.
  • All payments in the period must be within 3 days of the due date except one payment may be late (a mulligan), but by no more than a week.

Introducing the H1 2022 Top Payors

Below are the Top Payors during the first half-year period of 2022. We are proud to announce that these 16 programmatic demand partners are dependable and have a consistent track record of paying on-time.

33Across
AdPushup
Amazon
Connatix
Conversant
EX.CO
Freestar
Google
Index Exchange
Media.net
OpenX
Pulsepoint
Sedo.com
Sharethrough
TripleLift
Xandr

We hope you find this information helpful when choosing a demand partner. If you would like to learn more about our data and credit insights, or how OAREX can help your business, please reach out to our team. To learn more about the H1 2022 Top Payors, download a copy of our free report here.

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Insights

  • Here Are The 30 OAREX Top Payors From H2 2024
  • Poor Digital Media Payment Performance Continued in H2 2024
  • Q3 2024 Digital Media Revenue Growth Rebounded and Volatility Accelerated
  • Q2 2024 Digital Media Revenue Growth Is Still Low, But Volatility Returns
  • Here Are The 24 OAREX Top Payors For H1 2024
  • Overall Performance Improved In H1 2024, Despite Later Payments
  • Q4 2023 Digital Media Revenue Growth, Positive But Flat.
  • H2 2023 Top Payors Brought Certainty Amid Turbulence
  • Media & Advertising: Late Payments Ease, Underpayments Surge To A New All-Time High
  • Did Q3 2023 Digital Media Revenue Growth Rebound? Not Quite.
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